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Tesla, Inc. is an American electric vehicle and clean energy company based in Palo Alto, California. Tesla’s current products include electric cars, battery energy storage, solar panels and solar roof tiles, and related products and services. Elon Musk, who contributed most of the funding in the early days, has served as CEO since 2008. According to Musk, the purpose of Tesla is to help expedite the move to sustainable transport and energy, obtained through electric vehicles and solar power.
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The initial entrepreneurial team of Tesla’s new energy vehicles mainly came from Silicon Valley, and built cars with IT concepts, rather than the ideas of traditional automobile manufacturers represented by Detroit. As a result, Tesla’s production of electric cars is often seen as a silicon Valley kid versus A Detroit Titan.
In 1991, General Motors developed the EV-1, the first mass-production electric car, and put it on the market. It was a plain-looking car with a range of 140 kilometers. Due to the low input to output ratio, GENERAL Motors abandoned it in 2002 after producing more than 2,000 units. The incident led to widespread publicity in a documentary called “Who Killed the Electric Car”. Al Kokconi, an engineer who worked on the EV-1, later set up a Californian electric-car company, AC Propulsion, which has turned out a one-man lead-acid battery car, the T-Zero. On February 5, 2017, it was reported that for automakers, the logo is as important as the car itself. Logo design, of course, has become a very important task. Tesla’s Model T logo, which has risen to prominence in recent years, is well known, but it turns out that this simple logo is more than just an acronym for the inventor’s name. Tesla CEO Elon Musk explained on his Twitter account that the stylized “T” is actually a reference to the company’s product, saying that the t-shaped logo represents a cross section of an electric motor. The body of the letter T represents a portion of the motor’s rotor, while the second line at the top represents a portion of the outer stator. Tesla also has a resemblance to SpaceX when it comes to logo design. SpaceX is another of Musk’s bold ventures, dedicated to building rockets and sending payloads into orbit. In his tweet, Musk said the distorted “X” in SpaceX’s logo represents the trajectory of a rocket launch. The tesla and SpaceX logos are from Ro-Studio, a New Jersey-based design firm. Compared to Tesla and SpaceX, Musk’s third company, SolarCity, has a relatively simple logo. The yellow sun with the company name, simple and clear. Under Musk’s leadership, Tesla acquired SolarCity in 2016, sparking the imagination of solar-powered electric cars. SolarCity was previously controlled by Musk and members of his family, but after the acquisition it became a corporate entity affiliated with Tesla. The SolarCity purchase hints at musk’s vision for Tesla’s future, beyond just being a carmaker. Recently, the company officially changed its name to “Tesla Corporation” instead of “Tesla Motors.” Click here new and used Tesla for sale